Bogart Man, a brand known for its bold approach to men’s fashion, has now taken luxury to the next level with the launch of its latest cologne range. March 2025, the Sandton Bridge and Fourways stores transformed into the ultimate scent experience as the brand revealed a collection that promises to complement the modern man’s lifestyle in every way. This wasn’t just another product launch—it was an event that fused style, sophistication, and sensory indulgence.
The highly anticipated launch drew an exclusive crowd of trendsetters, influencers, and devoted Bogart Man customers, all eager to get a first-hand experience of the new Bogart Man Cologne Range. Influential personalities such as Sabelo Nxumalo, Mawelele, Cowboii, Ntandoyamangwe, PD Jokes, Luzuko Mashalaba(Big Brother), Touchline and Dezz_Lee just to name a few, graced the event, bringing their signature style and energy to the celebration. With cameras flashing and the air thick with excitement, guests stepped into an immersive world of luxury fragrances, where every scent told a story of power, elegance, and charisma.
The Bogart Man Cologne Range introduces five distinct scents-
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Bogart Black – . A rich, seductive scent with deep, mysterious undertones. Designed for nights out, high-end events, and unforgettable encounters.
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Bogart Bronze – A warm and inviting fragrance, ideal for casual outings, laid-back weekends, and intimate gatherings.
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Bogart Ebony – A daring and adventurous cologne, made for the man who loves to push boundaries and take risks.
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Bogart White – A fresh and crisp scent, perfect for daytime sophistication, whether at work or on a weekend getaway.
Each fragrance in the collection has been carefully crafted with different personalities, occasions, and moods in mind. Whether you’re stepping into a business meeting, heading out for a night on the town, or simply spending quality time with the boys, there’s a Bogart Man cologne that fits the moment.
The event wasn’t just about introducing new colognes—it was about creating an unforgettable experience. Guests were treated to an interactive journey through the world of Bogart Man fragrances, with personalized scent consultations and styling sessions. Each attendee had the opportunity to explore the notes and characteristics of the colognes, learning how to match them with their wardrobe and lifestyle.
With an electrifying atmosphere, the Sandton Bridge store turned into a hub of networking, fashion conversations, and product discovery. Influencers and customers shared their favorite picks, and some even documented their experience live on social media, spreading the excitement far and wide.
This latest launch marks Bogart Man’s expansion beyond apparel into the world of fine fragrances, solidifying its position as a premium lifestyle brand. For years, Bogart Man has been synonymous with style, confidence, and exclusivity. Now, with the introduction of Bogart, Black, Bogart Bronze, Bogart Ebony, and Bogart White, the brand ensures that every Bogart Man not only looks sharp but also leaves a lasting impression through scent.
The cologne range is now available at select Bogart Man stores, allowing customers to enhance their grooming routine with a fragrance that embodies their unique personality. Whether you're looking for a signature scent or the perfect gift, this collection is a must-have for every modern gentleman.
With this bold move into the world of fragrance, Bogart Man continues to redefine what it means to be stylish, confident, and unforgettable. The launch event was just the beginning—now it’s time for every Bogart Man to find his perfect scent and wear it with pride.
